As a student of communications, marketing and design, the Obama campaign has never ceased to amaze me in terms of its overall "look and feel" and marketing strategies...truly setting the standard for future political campaigning in the 21st century.
That being said, I was slightly amazed at their latest marketing strategy (via firstread) and that is advertising on XBOX video games. What a great tactic to reach a key demographic and heck, I didn't even know you could do that! Cool!
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